What good is having a website if no one can find it online? That’s why Google created SEO. As a reminder, SEO is not the acronym for Science Enhancement Option. It is the optimization of your site so that your pages are better ranked in the results of the search engines. For example, this will allow you to appear on Google when someone types: ‘wedding photographers in Ontario’. Why is it important? Because the more you are visible on the results pages, the more potential customers will see your work and book your services.
You have surely heard that good SEO is based on text. That’s true, but visuals can also impact the ranking of your site. If only you knew how. In this article, we will focus on a small step for you, but a giant step for your SEO: the Alt Text. This short textual description is essential to allow Google’s robots to know what’s on your photos since they can not really see them. The advantage is huge: your photos will be more likely to appear in image search results, which will generate traffic to your site and boost your SEO. Let’s find out how to write an effective Alt Text for your images: