A web site is the anchor point of the digital marketing a tool simple but powerful; it’s the more short description we could give your web site. Certainly, it requires many other qualities; it should be accessible, functional, profitable and catchy. For this, it is necessary to understand the different issues of visitors to your web site to succeed and enter the user experience
Digital marketing uses digital channels and allows it to develop your digital strategy your web site is the centerpiece of your marketing efforts. He’s a salesman 24 hours on 24, 7 days on 7… But when a web site does not give the expected results, it is essential to rethink its concept and reinvent the content and the policy.
Although it is sometimes appealing to a new design, you may have neither the time nor the money you need to invest today in a significant project. In the meantime, we offer a list of action to improve your user experience, to make your web site faster and more accessible.
1. Telling a story (storytelling and micro copying)
Storytelling has become a buzzword, and we know that storytelling should be part of our writing process. We must give life to our words, tell stories, create scenarios, awaken the emotions of visitors, make them laugh, make you want to dive deep into the history of your business to get to know you better. Another important word that you need to think about is micro-copying, in the form of clear descriptive and educational text explaining how to use, subscribe or subscribe or order a product, it is a strong point that attracts the attention of Internet users. Microcopying is usually linked to Call to Action, it is always contextual and should help users to obtain very relevant information.
There are no specific rules for microscopy: be bold, experiment, try to innovate, original and surprising. In the example the user experience, there are several words from the beginning, to explain and tell users what to do. This can allow the reader to focus on the most critical actions.
2. Define the content and layout
Ask yourself what functions and what goals for each of the pages of your website then make a plan. Then adjust the text and the visual content of the pages, think of the web design, to guarantee an optimal display of the pages.
Think about achieving a logical and intuitive organization on your website; navigation should be objective and straightforward by limiting the number of clicks to facilitate users in their search for information or product … On the other hand, this process is valid for all pages of your website, blog posts. It may also be wise to offer fewer options in your navigation, to improve your conversion rate.
3. Web Writing
When writing for the web, it’s first to know your audience, choose good topics to interest your readers, you have a shop and an old book merchant site, the goal is to reach and seduce collectors of old books and start writing to them.
You are writing in a very objective way to drive the reader and prevent him from getting lost in redundant text and turns. Users do not have the time or the will (or nerves) to browse through lines of text to find your products and services. You do not have to write 300 words to sell a product or service.
Choose and integrate the right keywords for SEO, think of SEO for your presence on the internet.
4. Write catchy headlines
Your headlines should guide your readers, a catchy headline improves text comprehension and facilitates reader engagement, a lousy headline little encourage users to leave the site. Also, be sure to be concise and present your business in one or two lines with a clear message.
Search engines generally give more weight to headers than to content. Therefore, choosing the right title and including keywords will improve your SEO SEO. But more importantly, the headers guide users throughout the site, making it easier to scan and search for content that speaks directly to them.
5. Use the call to action (CTA)
Your customers are already used to following visual cues to determine the content they care about. Calls to Action (CTA) clearly defined by a word allows users to navigate more efficiently and find precisely what they are looking for.
Create custom buttons for your website, think about the color and psychology of color. In a study by Maxymiser, the researchers found and obtained an increase in action by varying the shades of the messaging. There is a color language to evoke (confidence, experience, intelligence) choose your colors judiciously.
A second important point is the words used for your buttons, include a verb or an action word that encourages the user to click. The choice of the right words are triggers that affect emotional identification. Without any emotion, the surfer will not take any action, so take care of your interactions to sensitize and seduce your readers.
6. Optimize the speed of your pages
One of the most frustrating experiences for Internet users is waiting to load a page. With the rise of mobile devices, people are accessing content all over the world and across different platforms. For example, if they do not get a quick result on their smartphone while watching TV, they bounce back.
Slow loading of the pages is a source of frustration, the users do not have time to wait, and this encourages them to leave a page. According to Section.io software, (development of service platforms), five additional seconds of loading time of a page will increase by 20% the bounce rate of your website.
Google offers a free service to get the speed of your pages and contributes to improve your loading time on mobile and PC.
To improve the speed of your pages, start by optimizing all your images before uploading them to your website. The weight of the image file is one of the leading causes of slow pages.
7. Be responsive and mobile-friendly
More and more people are using mobile to browse websites.
Technologies have evolved to meet our mobility needs. Websites also play an essential role in this evolution. It is imperative to have a site compatible and accessible for mobile, easy to navigate regardless of the type of device used.
Recently, Google started penalizing sites that are not optimized for mobile. This is probably the most important criterion for improving the usability of your website.
It is therefore essential to optimize your website responsive design or adaptive web for mobile devices.
The interface of the pages are in the form of presentation card style, several cards or frame are brought together to form a complete web page that fits desktop and mobile screens …
8. Fix 404 Errors
Error 404 is broken links that do not work are not penalized too much by the search engines, but much more by the users who will not find the page. In simple terms, a 404 error page annoys users by wasting their time while they might find the information elsewhere. In addition to a loading time too slow page 404 it is very frustrating for the user, it disrupts the thread of his research.
You can check for 404 errors on Google Webmaster tools by registering your site, and you will be able to control how the 404 error works, to give the user the opportunity to come back to the site.
9. Reassure your readers
Trust builds over time, trying to make customer loyalty and trust by writing, images, video and other attractive content on your website. However, avoid false promises on services and products that you can not provide. Be honest, express your professional vision, be transparent and clear, maintain the quality of the content at the highest level. For an e-commerce company, there are several methods to reassure your customers: provide ‘quick help support,’ post the customer reviews, maintain an active social media account, provide CTA incentives … Then the time and loyalty of visitors will do the rest.
10. Updates to a website
Make sure you have the latest update of your CMS software or program from your site. Make regular updates of the content: news or news page, catalog, stock, calendar … Publish regularly articles on your blog, think about the quality of the writing and the topics. Depending on your availability, you can post articles on your blog every day or once a month, but you must always stay true to the publication and updates.