Your homepage is not just space where you display your brand name and logo. This is the initial page on which users and crawlers are heading, which means it’s the first (and potentially the last) chance to get their attention. If you want to generate more organic search traffic, your site needs to make a …
3 factors that keep users and crawlers away from your homepage Read More »
What good is having a website if no one can find it online? That’s why Google created SEO. As a reminder, SEO is not the acronym for Science Enhancement Option. It is the optimization of your site so that your pages are better ranked in the results of the search engines. For example, this will …
Tips on writing SEO-friendly alt text for your images Read More »
Whether it’s the release of a new black and white animal, an introduction to a stranger named “Fred”, or the rare advice to E-A-T more, SEO changes and evolves quickly. Therefore, it’s important to diversify and not keep all your optimization eggs in one basket – there’s a good chance that basket is one algorithmic update away from being vaporized. Relying on …