While the importance of online marketing is steadily increasing, several research studies have been conducted on the effect of blogging, evaluating the ‘what’, the ‘why’, the ‘when’ and the ‘how’. In this article, we will focus on the ‘when’. Publishing articles at frequent intervals or for specific periods of time can have a big impact on SEO, but do not overdo it, because it can have the opposite effect.
Because of this, it’s important to learn about the best practices and strategies for your blog, to improve your visibility, reach customers that will interact with your business.
How many blog posts do you need to publish each week?
The life of a blog article
There is a good chance that your blog is targeted to a specific audience or a market directly related to your business. More often than not, this content is created and organized by you and your employees. As a result, there may be cases in the path of your blog where you may find that certain specific practices work for you, depending on your content, market or audience. There are no specific standards for perfect practices because each company will interact differently with its content and audience. However, there are still things that every business owner who owns and feeds a blog should know. One of the first things to understand about blogs is that you have to consider how long the published article remains relevant on the web. It’s about knowing how long it will continue to attract readers, and how ‘shareable’ it is.
On average, blog posts have a life span of 2 to 3 years. Of course, it depends directly on the content, so the period may vary. For example, if you publish relevant statistics in your industry, it is likely that this article will have a life of one year and need to be updated every year. Significant longevity compared to the average lifespan of a Facebook post or tweet, which is relevant only in the first three hours of publication. In addition, as long as your content remains relevant, the longevity of the messages could be much longer. Consider also the cases where you can recycle messages, which essentially means reusing the content you have already written and updating it with new information.
Consistency vs. Frequency
This article addresses the subject of frequency, but what about the consistency of messages? It must be admitted that the consistency of the thread of publications is more important than the frequency because you have to publish regularly to demonstrate your dedication to provide your audience with fresh, relevant and exciting content.
Publishing On a regular basis will allow regular subscribers to recognize the moments you have chosen to update your content, and this reliability will be well perceived by repeat customers and new customers. For example, if you still publish on Mondays, Wednesdays, and Fridays, it is recommended that you continue publishing on Mondays, Wednesdays, and Fridays. Establishing a regular routine helps maintain consumer interest.
Blog articles can be simplified and organized using one of the many tools available online to schedule publications or keep an editorial calendar. Also, be sure to keep a list of blog topics and dates when articles have been published. Not only will this help you to keep your content flowing, but it will also help you get to know your customers better.
Take note of frequently asked questions about your most popular articles, and see if you can structure more content around them. of these subjects. Make sure you consider seasonal topics that relate to your business if it suits the market in which you work.
How fast should you feed your blog?
Of course, there is no magic number that is relevant in all scenarios, but many say it should ideally be published two to three times a week. This amount of publications is an excellent effort when you try to increase the traffic and visibility of the site. However, keep in mind that in general, more articles mean more traffic and so, if you want to post an article every day of the week, do not let it stop!
Blog on a base daily will have the effect of increasing your traffic. However, your business may not be equipped to provide this amount of content, and the content will only stay at the top of your blog for a few days. Another reason why you may choose to avoid publishing daily blog posts is due to the burnout factor, which essentially means that the pressure to produce consistent content may result in a decrease in the overall quality of the content.
Blogs are incredibly effective channels for generating leads, gaining visibility and increasing traffic. Do not forget to take advantage of extra visibility by sharing your articles on your social media accounts and making sure your sharing buttons are visible on the articles! Good writing!
Looking for tips to optimize your articles? Check out: What is an optimized SEO article?