Content Curation: Why and How
Content curation is usually used to select, synthesize, organize and centralize content versus to a specific theme. It consists of exploring the web to find relevant content to share quality content on networks that will be of interest to our subscribers. By setting up a strategy curation of effective content, the excellent curators manage to stand out with respect to a large number of shared content every day on social networks, on the main platforms like Twitter. The organization of the curation is decisive, it is why think strategically at the moment the information is scrolling on our smartphone seems to me to be the key.
The curation of content meets several objectives, it alleviates the pressure associated with a quasi-mandatory presence on social networks nowadays. We all seek to publish regularly on social networks, to start conversations from fresh content. An activity that can be extremely time-consuming, it’s pretty easy to run out of time at this level. A sharing of organized content can also help to establish links with industry players activity, on the one hand, the experts and influencers but also with a larger audience usually. Content sharing on the latest trends in a sector also demonstrates a strong commitment to this particular sector and, combined with expertise, facilitates positioning as a thought leader.
The implementation of a content curation strategy goes through different steps, it is first essential to determine its perimeter. The first step goes through the choice of topics to watch, you have to ask the right questions:
- Does this content interest me and will interest my audience?
- Will it be something unique, again, exclusive to my subscribers?
- Is the content useful or so entertaining for my community?
- What kind of content to share and in what proportions?
I have tended to recommend following a simple rule, a third of the content comes from curation, a third party directly concerns me, and the last third is devoted to conversations on social networks.
Concretely, realize a curation of the content without tools seems to be very wise. For my part, I am very active on Twitter, a platform that allowed me to connect with many people. I use it first to follow the conversations and search the contents shared via its search engine. I also recommend other tools like Hootsuite to track and organize social media feeds, Mention for the search for content on the web, social networks, blogs, thematic sites and other news sites, Buzzsumo for the search of content more shared on social networks, or still Scoop.it to scan the web under all its forms and in the whole world.
Some tips to finish: To think well to verify the contents, in particular, the sources, before sharing them. Mention the sources by crediting the creator of shared content. ensure of course the relevance of the contents and interest in the audience. Customize content by giving them an opinion or additional information, ie by bringing added value. Vary the types of content and share different points of view for expanding perspectives. Do not neglect content planning, very useful to save time. Define topics to tackle upstream and set up an editorial calendar. Listen to what is said and follow what is shared to optimize one’s own curation actions.