While the importance of online marketing is steadily increasing, several research studies have been conducted on the effect of blogging, evaluating the 'what', the 'why', the 'when' and the 'how'. In this article, we will focus on the 'when'. Publishing articles at frequent intervals or for specific periods of time can have
With the advent of mobile and video as the most consumed content on this device, referencing videos on YouTube is more than ever a subject in the air. We are obviously talking here of natural referencing of these videos, via a set of techniques allowing a better positioning in the search results
Whether it’s the release of a new black and white animal, an introduction to a stranger named “Fred”, or the rare advice to E-A-T more, SEO changes and evolves quickly. Therefore, it’s important to diversify and not keep all your optimization eggs in one basket – there’s a good chance that basket is one algorithmic update away from being
In the digital age, curation of content has become a winning tactic for communicators. Eve and curation do not oppose. They are linked and act as a complement to convey coherent messages and detect interesting topics to share via media. According to Wikipedia, content curation is 'a practice that consists of selecting,
Buying behavior has changed dramatically since the advent of the Internet. Indeed, more and more consumers are starting (and ending) their customer journey on the Internet, thus demonstrating the effectiveness of Digital Marketing. The way consumers make their buying decisions today makes Digital Marketing mandatory for any entrepreneur looking to differentiate themselves
The customer relationship is constantly changing and companies are constantly looking to renew their offers to consumers. One of the latest innovations in this area is to implement a chatbot to boost their customer relationship services and deliver an attractive promise of being available 7 days a week, 24 hours a day.